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The Tourism Place-Making from a Concept of Governance

M. K. Razali, H. N. Ismail


This paper focused on a critical review in tourism place-making from the concept of governance. The term Tourism Place-making is adopted
from architecture; planning and design as an approach, and strategies to improve quality of life. However, in tourism, place-making is a process that creates the image of destination. Image destination is very important to attract and to repeat visitation among tourists. At present, tourism destination is controlled and is managed by the government or the top authorities. However, place-making process involves local community and has become a tool to support local economies and it acts as an approach to attract tourism. Thus, the concept of governance has been introduced and it is important for the local society to get involved and to participate in place˗making. Moreover, governance has been described as a new form of coordination and coherence among the actors, which is characterized by different objectives and interest.

The concept of governance is a different view from government, which involves the society that participates in place˗making to create the image of tourism destination. Besides, studying governance provides information to the government on how well their system of governance is able to respond to the changing social, economic, and political circumstances of a society, and also in shaping the decision making process that involves people, values, place, culture, and the philosophy of government. The concept of governance in this study focused on Systems of Governing in destination. Due to these needs, a situational analysis based on literature review in this paper would be able to highlight tourism place˗making and the concept of governance for its relevancy in creating an image of tourism destination.


Tourism, Place-making, Governance, Image destination, Community

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