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Mobile Phone Service Tariff Components: A Factorization model

S.C.Sivasundaram Anushan, R. Renganathan, Tharak Ram Singh L


This Research paper examines the opinion among the mobile service users about the tariff charged by mobile service providers. The paper builds a model of opinion towards mobile phone tariff from individual tariff components using factor analyses and linear multiple regression. The findings show that the respondents agree that call cost per second is the most important tariff component. The significant tariff factor components identified by the regression model are CUG charges, 3G data charges and recharge validity period.

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