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Cross Docking - the New Mantra for Virtual Warehousing in Effective Supply Chain Management

Ram Krishnan .S, B.Chandrachoodan Nair


The prime focus of every Supply Chain Management is to deliver products and commodities to customer with prior importance to the satisfaction level. Modern times have seen the growth of Electronic commerce and E-retailing tremendously over the past few years. In Indian scenario Flipkart and Snap deal are the two major players in this industry. A new entrant with a change in their supply chain structure came recently and the whole industry started running out of the clutches of the prominent players. However Flipkart adapted the supply chain model of their competitor,, and regained its pace in the market. The concept of warehousing without a warehouse is practiced by the E-retailers so as to minimize the cost and to increase the growth potential. The study shows insights to the new success mantra adapted by E-tailers, called as Virtual Warehousing with analysis of the revenue figures, sales increase and the change in the mode of operations of the Flipkart. The Output of this study indicates how efficient will be the implementation of such a strategy in Indian scenario and how to start up with the cross docking practices.

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