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Satisfaction Degree Model on New Rural Resident: An Empirical Analysis

Wang Zaixiang, Fan Junjie


The field of evaluating the practice of new rural construction keeps growing, with the evaluation system of residential satisfaction degree established, and new models and relevant methods proposed. The current case study is based on data collected from Shandong Province, and the validity and reliability of relevant project design is tested, with ACSI model structured and PLS method implemented in order to calculate the parameters. Furthermore, the evaluation model of residential satisfaction regarding new rural construction is established, with path coefficient in latent variables and satisfaction index specifically calculated and analyzed. Since the entire evaluation system is model-oriented, both subjective and objective analyses are combined to reflect realistic scenarios, and to extend the application scope to the decision making process of future rural work.


Resident satisfaction degree, new rural construction, structural equation modeling, Empirical analysis.

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