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Optimal Compensation Rate Appraisal and Selection Based on Data Mining Method

Li Zhou


By using data mining method in this paper, we try to make more effective market segmentation and find out the optimal price of settlement in financial companies. Through the assessment of the customer value by using BP neural network, the customers can be classified scientifically and rationally. At the same time, we can also adopt different marketing strategies to different customers and improve the customer relationship management. At the same time, by using decision tree model and enhanced ID3 algorithm, we find out settlement of car insurance is mainly influenced by the driving experience and the use process, and then we make a further analysis on these influence factors.


Data mining, customer segmentation, structure model, auto insurance, factor analysis.

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