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Fuzzy System Theory and TAM Model for Factors of User Acceptance to Dating Sites

Zhou Rui


In order to improve user acceptance to dating sites and promote their healthy development, the author builds a model of influencing factors of user acceptance to dating sites based on TAM model. First, the author analyzes the basic characteristics of dating sites from the perspective of contents of dissemination and users' using cycle; Second, the author studies the basic theory of the TAM model; And then builds a model of user acceptance to dating sites based on the TAM theory and gives a corresponding statistical analysis, and data analysis is carried out based on fuzzy system theory. Thereby the influence of different factors on user acceptance is obtained. Finally, puts forward strategies which enhance users' acceptance to dating sites.


TAM model, dating sites, user acceptance.

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