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Determinants of Television Media Libraries’ Use, Collections, and Services among the Television Media Professionals in Bengaluru: A Study

B. M. Prasanna Kumara, K. Divyananda

Abstract



Purpose: The purpose of this study is to examine the utilization of television media libraries use, collections and services among the media professional working in various television media at Bangalore, Karnataka.
Design/methodology/approach: Keeping in view the objectives of the study, a survey method has been adopted and well-structured questionnaire was distributed to collect data about television media libraries’ usage behavior by the media professionals.
Research limitations: The scope of this study covers 1132 media professional working at various television media (Total 29) in Bangalore. The scope of this study can be extended to additional national and local television channels in Bangalore.
Findings: The result of the study indicates the minimum usage of the television media libraries by the television media professionals for their professional activities. The overall statics shows the usage, collections and services of television media libraries as somehow satisfactory.
Originality/value: There are number of studies on the usage, collections and other library services, but this study is the first of its kind in Bangalore, specifically focusing on television media libraries. This study covers the ways to accomplish the demands of television media professionals in the television media of Bangalore, Karnataka.

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